The goal of this project is to redesign San Francisco Botanical Garden’s wayfinding information system, and design a revitalized visual identity system. To attract visitors and residents to this space, branding the environment using conceptually high tech and futuristic graphics could be a possibility to make the experience of the space more symbolic space. The project design will consider city planning codes and ADA compliance issues as well as lend itself to future mobile application map projects.

Research was conducted with site visits, consistent communication with management and visitors, and similar organization research. San Francisco Botanical Garden is a living museum of global biodiversity, uniquely set in one of the world’s most ecologically diverse and temperate climates. Located in Golden Gate Park, it serves as a gateway to the world’s rarest and most exotic plant species while fostering education, conservation, and a deep connection between people and nature.

Through the synthesis of research, it became clear that current signage lacked accessibility (e.g., language translations and braille) and coherence across zones. Visitors did not desire rigid paths but benefited from subtle orientation tools. The opportunity emerged to improve inclusivity, reinforce the brand’s identity, and support different navigation styles—whether meandering, intentional, or family-guided.

The strategy involved creating a modular, visually consistent signage system tailored to the unique zones within the garden. Design choices were guided by brand values like exploration, sustainability, and serenity. The team prioritized eco-friendly materials, ADA considerations, and cultural relevance. A mobile app, touchscreen kiosks, and a new logo system were also integrated into the roadmap to future-proof the experience.

Execution included designing and prototyping signage ranging from large entry markers and banners to intimate plant labels and child-friendly visuals in the Children's Garden. Materials like reclaimed wood, stone, and metal were chosen to reflect environmental values. A soft, organic design language was carried across all elements—including typographic choices, map redesign, and digital extensions like the Plant Finder app.

Desired outcomes included improved visitor flow, greater accessibility, stronger brand recognition, and deeper engagement with the garden’s mission. By implementing the new system, guests are empowered to explore intuitively, while the garden’s identity is reinforced across touchpoints. The hope is for all guests—locals, tourists, and families alike—to feel welcomed, informed, and inspired.