Architecture + The City Branding

Architecture + The City held their 19th annual festival. A branding kit was created that incorporated the would make viewers feel like they are already in the city.

This branding kit included on-screen title cards, a printed mailer, a mobile site, an animated social media graphic and a physical incorporation.

Presented by the Center for Architecture + Design in collaboration with AIA San Francisco, the 19th Annual Architecture + the City Festival continues to offer behind-the-scenes programs, tours, lectures, film presentations, and more that provide an excellent opportunity for all communities to experience architecture and design in a myriad of ways throughout the city.
The plan was to use type as a way to create a blueprint of the city. With colors reminiscent of a foggy San Francisco day, the branding should make you feel like you are already part of the event.
The focus was on legibility while still incorporating movement and fun. In addition, the material had to feel like we were in the bustling city while still maintaining harmony.